SEO as Part of The Design
This is a chard from google search console from a website we released in January. The site has been underutilised over the last year and has no generated any business for the company. Its always interesting when people have websites and have never made a sail from it to me this makes no seance. A website is your shop window not only dos it need to look good but people need to be able to fined it.
Design is all about looking good and SEO is all about being able to fined it. Think of it this way if you have a dark and dirty shop front in the middle of town and when people come in it smells of something unpleasant will people come in? But also if you have an amazing shop front that is clean and inviting in the middle of a field will people fined it? This is one of the big reasons we belie design is part of SEO not to mention different designs apple to different customers.
So how do we incorporate SEO in our design phase? We start by asking lots of questions about you your products and who your customers are. Ones we have all this then we start the design phase incorporating the following SEO considerations
- Correct wording for all H1, H2 and H3 tags
- Incorporating your most important words and phrases throw your content natural
- Compressing and choosing the correct immigrates
- Ensuring important information stands out and is above the page fold
- We look at the amount of txt on each page and section so there is not to much or to little
- Planing user flow and making the site easy to understand
- Consistency across elements and usability
- Making an easy place for you to add content like a blog or events page
Thar is a lot more that we do trout the creation of a website to aid with better SEO from having responsive sites to submitting site maps directly to google. But if we dont consider SEO from the start and during the design phase we know we will never get the results we want for all our customers.
Coming back to the graph at the top their was little SEO work actually done on the site bar what is induced in our most simple websites packages. this lead to a almost immediate increase in clicks and impressions. We know moving forward with this site it is only going to get better as domain reputation increases and more blog posts are created.
If you want to know more about what we can do and how a new site could change your business for the better why not request a call back today from one of our SEO masters today on 01980847578