5 Reasons Why You Should Be Optimising Your Website

So you have your shiny new website all ready to go but you don’t seem to be getting the traffic you would like. This could be down to a few factors but the main reasons your website perhaps isn’t getting eyes on it is because you haven’t optimised it.

People rely on search engines to help them find things and answer questions. No matter what your business offers, your target audience will be searching for products and services similar to yours on search engines like Google. If you want to attract these people to your site, you need to be optimising your website.

Search Engine Optimisation (SEO for short) or website optimisation is the process of making changes to your website so that it will appear higher in the search engine results pages (SERPS). The more relevance the search engines determine your website has for a given search, the higher it will rank. Therefore, if you have not optimised it, it simply won’t show up in any results and the search engines have to guess what your website is about.

5 main reasons why you should be optimising your website are:

  1. To improve your sites rankings in the search results.

Your ultimate goal is to ensure you are ranking higher in search engines like Google. You should aim to be on the first page as most people don’t go past this. By completing your SEO and entering keywords relating to your business, Google will pull this information from your site and start showing it to more people.

  1. To attract more traffic.

The more people Google shows your website to, the more people will click the link to your website and ideally, convert that traffic into customers and leads. The more eyes on your website, the better it will be for your business and of course sales. If you want to generate more traffic, optimising your site is the best way to accomplish this goal.

  1. To help you build your brand.

Brand building involves both your own content. Such as what’s on your website, your product/service information, blogs and graphics and what others are saying about your content. You will need to create content that is in line with your audience’s needs and interests and find ways to get links to the content from other sites. Always keep the customer relationship in mind. You can create your content around selected keywords and keep it in line with the brand and image you want your customer to have of your company.

  1. To get organic results.

Optimising your website doesn’t cost you anything. Therefore, it doesn’t require you to pay for advertising space. You would normally have to pay for your brand to appear on TV, radio, magazines and newspapers as well as online. This costs you money and you often can’t measure how many people are watching or listening to these, let alone who is taking action from what. Once you’ve paid for your advert and your period is over, they stop running your ad and it stops generating results for your business. When you optimise your website, you are investing your time instead of money to ensure your pages appear on page one of Google because Google thinks you are providing value to their users and you are earning traffic without spending a single penny.

  1. It helps you stay ahead of your competitors.

As well as working on improving where your site ranks on the result pages you’re also moving up the pages above your competitors. As you move up the ranks you will start to see more clicks for your target keywords and your competitors will see less.

If you are interested in search engine optimisation (SEO) and promotion, call us today on 01980847578 or head to our website at www.gapcs.co.uk for more information. Our services include improvements to:

  • Navigation and search engine access
  • Page coding and titles
  • Keyword research
  • Keyword focus and density in each page
  • Web page relevancy
  • Link popularity

We will optimise your site for keywords in order to establish your online presence as well as receive ongoing support to review and achieve even better listings.